U.S. Renal Care — KidneyLink360 Onboarding & Dashboard Redesign
Lifting user engagement metrics by 25% through streamlined onboarding flows and cross-platform responsive layouts.
(Note: The branding of the design assets and some of its product features has been changed to protect the confidentiality.)
Project Scope: Healthcare Web & Mobile Experience
Role: Lead UX Designer
Timeline: Aug 2025 – Sep 2025 (2 Months)
Core Tools: Figma, A/B Testing Data Suites, Responsive Frameworks
Key Impact: Lifted user engagement metrics by 25%
Deliverables: Onboarding Flows, A/B Testing Optimization, Cross-Platform Responsive Layouts, Design Reviews
The Context & Challenge
Renal care patients and coordinators navigate complex health tracking systems. The legacy KidneyLink360 platform suffered from high drop-off rates during initial setup. Additionally, users lacked a dedicated space to manage core tracking priorities efficiently.
Core Pain Points:
High user abandonment during the multi-step medical history onboarding phase.
Absence of a dedicated hub/tab for specialized tracking needs, forcing users to dig through cluttered legacy menus.
Onboarding metrix and key issues
Research & Discovery
Analyzing existing A/B testing data suites and user session logs pinpointed exact friction points in the first-time user experience (FTUX).
The Bottleneck: Data revealed a sharp 40% drop-off specifically at the dense medical history form stage.
The Strategy: Shifted from a long, form-heavy setup wizard to a progressive disclosure model that guides users step-by-step.
Execution: Onboarding Redesign & New Feature Integration
Streamlined FTUX Onboarding: Broke down dense, intimidating medical inputs into bite-sized, multi-step micro-interactions with clear progress indicators to lower cognitive load.
New Feature / Tab Integration: Designed and introduced a dedicated new tab/feature architecture to give users instant access to priority tracking without cluttering the main dashboard.
Cross-Platform Consistency: Ensured the new onboarding flow and feature tab scaled smoothly between desktop coordinator portals and mobile patient apps.
Information Architecture and User Flow Diagram
Design System Components & Accessibility Standards
Results & Impact
25% Engagement Lift: Successfully boosted overall user engagement metrics and completion rates for onboarding flows.
Reduced Drop-Offs: Streamlined navigation significantly decreased user abandonment during critical health-tracking setup phases.
Client Success: Validated intuitive cross-platform workflows that improved efficiency for both patients and healthcare coordinators.
Key Learnings & Takeaways
Balancing Data Density with Simplicity: Learned how crucial it is in healthcare software to hide secondary data until requested, preventing dashboard fatigue.
Designing for High-Stress Users: Understood the importance of minimizing cognitive friction when designing experiences for users managing critical health conditions.
